Album: High/Low, 1996
Justification: Oh, nineties alt.rock, you promised us so, so much. You were going to show all them cool kids that the geeks were just like them, man. It was going to be like The Breakfast Club, except with songs and real. And then what did you do? Nothing, that’s what. Stupid dumb genre for jerks.
What sets Nada Surf’s sole hit apart is the tone: while other I’m-not-cool-dear-god-love-me anthems have expressed stoned indifference (Beck’s ‘Loser’), angst (Radiohead’s ‘Creep’), clipped defiance (Devo’s ‘Through Being Cool’) and underdog optimism (Wheatus’ ‘Teenage Dirtbag’), ‘Popular’ has a barely contained insane fury whose only analogue is metal at its most sexually terrified. Astonishingly, the verses delivered by an increasingly hysterical Matthew Caws are actually legit: they’re from the 1964 teen advice book Penny’s Guide to Teen-Age Charm and Popularity (written by the actor Gloria Winters, in the character of Penny King – the all-American gal she played in the television series Sky King). It charted strongly, but the parent album was dismissed across the board as being a weak Weezer rip-off (produced, as per the Blue Album, by Cars mainman Ric Ocasek) and the band struggled to repeat the success. Their awful, awful name didn’t help. That being said: their later, indie, post-people-much-caring stuff’s not without its charms. 2008’s Lucky has its moments, actually.
This video was directed by Jesse Peretz, incidentally, who was the founding bassist with the Lemonheads but left just in time for them to become huge with It’s A Shame About Ray.






